
Everyone has a favorite brand of clothes, backpacks, shoes, sunglasses, electronics, anything practically. While it can certainly be true that there are many brands that become popular solely because they are endorsed by celebrities or for being a one-shot type of brand, there are others with a well-deserved reputation and loyal customer base.
Renowned outdoor clothing brands are often of the latter type because it is thanks to the quality and performance of their products that they become popular and beloved.
In our efforts to find and select great brands, we have looked at numerous ones over the years. At times we have focused more on the products, while other times our attention was more on their history and the reasons behind their popularity.
Today’s piece is another one that focuses on brand popularity and the factors that influence it. So far, we have gone through a few brands in this regard, such as Canada Goose or Arc’teryx, and we will proceed with a European brand (here are some European ski jackets brands) this time, Fjällräven.
We have looked into Fjällräven a couple of times so far (for example here and here) and have also included a number of their products in our selections, the most recent one being the G-1000 fabrics.
Let’s now proceed with today’s topic of exploring some of the reasons behind Fjällräven being such a popular brand despite its high prices.





