
We love brands with a particular history, especially when they are born from a specific need and in a difficult situation.
Such is the case with Fjällräven, a Swedish brand born in the 1960s from the need for a more spacious backpack.
Patagonia is another brand with a similar history, this time born in the USA from a climbing enthusiast who told himself blacksmithing. With his new learned ability, he started making climbing pitons and selling them to other mountaineers.
So, today we have two interesting brands that we’re going to compare by focusing on their outdoor gear. In the end, we’ll try to understand which of the two is the better brand and in what situations.
Let’s get down to work!





