Is Fjällräven’s Eco-Friendly Reputation Just a Fluke?

is fjallraven sustainable

If you’re a regular reader of this website, you already know that Fjällräven is a Swedish outdoor clothing and equipment brand that has gained much popularity in recent years.

But as more people become conscious of the environmental impact of the products they use, it’s important to ask the question, “Is Fjällräven sustainable?

The brand has made efforts towards sustainability, committing to reducing its environmental impact across the entire supply chain. Fjällräven has set a goal of complete carbon neutrality by 2025, and it has also implemented a recycling program for its products.

However, it’s important to examine the brand’s sustainability practices in detail to determine if they align with individual values and beliefs.

Examining Fjällräven’s sustainability policies and practices makes it possible to determine whether the brand is genuinely sustainable.

In this article, we explore Fjällräven’s sustainability rating, policies, and goals, as well as its commitment to reducing its environmental impact.

We will also provide insight into the brand’s efforts to promote ethical and transparent production processes, which are important considerations for consumers who prioritize sustainability and social responsibility.


1. So, Is Fjällräven Sustainable?

Fjällräven is a Swedish outdoor clothing and gear company that has been present in the market since 1960.

Fjallraven official website
Fjällräven official website

The company is known for its high-quality and durable products that are designed to withstand harsh outdoor conditions. In recent years, Fjällräven has also been making efforts to become more sustainable and environmentally friendly.

According to Fjällräven’s sustainability policies, the company is committed to reducing its environmental impact and promoting sustainable practices throughout its operations. Some of the company’s sustainability initiatives include:

  • Using organic, recycled, and sustainable materials in its products, such as recycled wool, organic hemp, Tencel, recycled polyester, etc.
  • Reducing energy consumption and greenhouse gas emissions in its production processes.
  • Partnering with organizations to promote environmental conservation and sustainable practices.

Read also: 8 Sustainable Brands like Fjällräven: Our Favorites

The Re-Kånken Backpacks

Fjällräven has introduced a line of backpacks called Re-Kånken, which are made entirely from recycled polyester, sourced from 11 plastic bottles.

This is a version of the famous Kånken backpack of the brand, and the entire production process is environmentally friendly.

The fabric has been colored using SpinDye technology, which significantly minimizes the consumption of water, energy, and chemicals.

The Re-Kånken backpack has become a popular choice for those who want a sustainable backpack for school, short hikes, travel, or a casual day out. In the distant future, when its product life comes to an end, it can be recycled again.

Don’t miss: Why Is Fjällräven So Expensive and Popular? Are Their Jackets and Backpacks Worth It?

Fjällräven - Re-Kånken - The Most Sustainable Kånken So Far

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The G-1000 Fabrics

Launched in 1968, the G-1000 material which we have reviewed here and also compared it to Gore-Tex, is a densely woven fabric made from 65% polyester and 35% cotton, and comes in many different versions.

It is a special fabric that can be adapted to various outdoor activities by using Greenland Wax to wax it as per your particular needs when it comes to breathability and water resistance.

As part of its sustainability program, Fjällräven has created Eco versions of all of its G-1000 fabrics. These Eco versions are made of recycled polyester and organic cotton.

This is G-1000 | Fjällräven

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The Eco-Shell Fabric Technology

Eco-Shell is another sustainable material by the Swedish brand. It is a waterproof and breathable fabric, made of recycled polyester and PFC-free durable water repellent (DWR) treatment.

It ensures that moisture from sweat escapes from the inside of your jacket but water from the outside doesn’t get in, thus protecting you from rain and snow. It’s available in different versions.

Fjällräven Eco Shell - How It Works

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Animal Welfare – Natural Down, Wool, and Leather

Fjällräven uses animal-sourced materials when it can’t find equivalent synthetic materials with the same performance and functionality. Wool, natural down, and leather are the main animal-origin materials of the brand.

By following its Code of Conduct, the company ensures that the animals are treated humanely and aims at full traceability in all its animal-based supply chains. They have managed to achieve this for their down and are working to do the same for leather and wool. You can learn more here.

Durability and the “Care and Repair” Instructions

Fjällräven’s products are durable, period. They last for many years. But they need to be taken care of properly and from time to time, cleaned, re-waxed, DWR-treated, or repaired.

The brand has created many tutorials on its website that instruct you on how to take care of your outdoor product. You can also head over to a Fjällräven store for repair services.

With these programs and how-to materials, Fjällräven aims at extending its products’ lifetime, thus reducing waste.

All This to Say That…

Overall, while Fjällräven is making efforts to become more sustainable, there is still room for improvement. Consumers can support the company’s sustainability initiatives by choosing products made from organic and recycled materials and by encouraging the company to continue its efforts towards sustainability.

Don’t miss: Fjällräven vs Patagonia Outdoor Gear: Which is Better?

2. Does Fjällräven Use Real Fur for its Jackets and Parkas?

Fjällräven does not use real fur in its jackets and parkas. They use synthetic faux fur trim which is usually removable.

As an example, you can check out their Nuuk Parka for women.

Nuuk Parka W | Fall/Winter 2022 | Fjällräven

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3. Is Fjällräven Vegan?

No, Fjällräven is not a vegan brand because it uses natural down, leather, and wool in many of its products which are animal-derived materials.

But we think some of its products are vegan. For example, the Re-Kanken backpack is made of 100% recycled polyester. However, contact the brand before buying so you can be 100% sure.

4. So, Is It Just a Fluke?

Yes, we know, we chose a funny title for this article. That’s because we think we can research and discuss important matters while still having fun, and at the same time the resulting article ends up being more interesting for you to read.

Anyway, we don’t think the brand’s eco-friendly reputation is just a fluke because the company has been working for years towards being more sustainable and transparent.

As usual, we’d love to read your opinions and experiences in the comments below.

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Read next: Fjällräven vs Helly Hansen Outdoor Gear: Which is Better?

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