Welcome to another brand selection article from a single country! This time we’ll focus on Japan.
Japan is known for its innovative and high-quality outdoor clothing brands that offer functional and stylish apparel for all kinds of outdoor activities.
From mountaineering to camping, Japanese outdoor clothing companies have gained a reputation for their durability, comfort, and performance.
Whether you are a seasoned adventurer or just starting to explore the great outdoors, you’ll find a clothing brand that will suit your needs in this selection.
Some of Japan’s most popular outdoor clothing brands include Snow Peak, Montbell, and Uniqlo, but also mainly-footwear brands like ASICS.
We’ll explore them all below, including their history and main products. Let’s begin!
Montbell official website
Montbell is a Japanese outdoor clothing and equipment brand that has been creating high-quality lightweight products since 1975. The brand was founded by Isamu Tatsuno, an avid outdoor enthusiast who has been skiing, paddling, and climbing mountains all around the world for most of his life.
Montbell is known for its innovative designs and technologies that make outdoor activities more comfortable and enjoyable.
Montbell’s products are designed with the concept of “Light and Fast” in mind, which means that they are made to be lightweight and easy to pack, while still providing excellent performance and protection. The brand offers a wide range of outdoor clothing and equipment for any activity, including hiking, camping, climbing, and skiing.
One of Montbell’s most popular products is the Storm Cruiser Rain Jacket, which has received high praise from outdoor enthusiasts and bloggers. The jacket is made with Gore-Tex fabric, which provides excellent waterproofing and breathability.
It also features a variety of ventilation options, including pit zips and a two-way front zipper, to help regulate body temperature and prevent overheating.
In addition to its high-quality products, Montbell is also committed to sustainability and environmental stewardship. The brand has implemented a number of eco-friendly practices, such as using recycled materials in its products and packaging and reducing waste in its manufacturing processes.
Uniqlo is a popular clothing brand from Japan founded in 1974 that has been making waves in the fashion industry for its affordable yet high-quality products. They offer a wide range of clothing items, from basics to trendy pieces that are perfect for any occasion. Uniqlo is known for its minimalist designs that are both functional and stylish.
One of the best things about Uniqlo is its commitment to sustainability. They have launched several initiatives to reduce their environmental impact, such as using recycled materials and implementing energy-efficient practices in their stores and factories. This makes Uniqlo a great choice for eco-conscious consumers who want to support sustainable fashion.
Uniqlo is also a great option for those looking for outdoor clothing. They offer a variety of items that are perfect for outdoor activities, such as their Ultra Light Down jackets which are both warm and lightweight. They also have a range of Heattech clothing that is designed to keep you warm in cold weather without adding bulk.
In addition to their outdoor clothing, Uniqlo also offers a range of accessories that are perfect for outdoor enthusiasts. They have a selection of hats, gloves, and scarves that are designed to keep you warm and comfortable during your outdoor adventures.
Uniqlo is a great choice for anyone looking for affordable, high-quality clothing that is both stylish and functional. Their commitment to sustainability and their range of outdoor clothing and accessories make them a great choice for outdoor enthusiasts who want to look good while staying comfortable and warm.
3. Snow Peak
Snow Peak is a Japanese camping brand that produces high-quality outdoor gear and apparel. Founded in 1958, the company has a long history of creating products that are both functional and aesthetically pleasing.
Snow Peak’s mission is to create camping gear that allows people to slow down, connect with others, and rekindle a closeness with nature.
One of Snow Peak’s core values is its commitment to Japanese design. The company’s products create campsites that mimic the home, offering maximum comfort rooted in Japanese design. Snow Peak’s gear and apparel are designed to be durable and long lasting, making them perfect for outdoor enthusiasts who want to invest in quality products that will stand the test of time.
Snow Peak produces a full range of camping gear, including tents, sleeping bags, and cooking equipment. The company’s apparel line includes jackets, pants, and accessories that are designed to withstand the elements while keeping the wearer comfortable and stylish.
Snow Peak’s products are perfect for anyone who loves spending time outdoors, whether it’s camping, hiking, or simply enjoying nature.
Snow Peak is a top choice for anyone looking for high-quality outdoor gear and apparel. The company’s commitment to Japanese design and attention to detail make its products stand out from the competition.
Whether you’re an experienced outdoorsman or just starting to explore the great outdoors, Snow Peak has everything you need to make your next adventure unforgettable.
ASICS Cumulus running shoes
ASICS is a sports shoe and clothing brand that has gained popularity worldwide, especially in North America and Europe. The brand was founded in 1949 and started by producing basketball shoes before moving into outdoor fitness products in 1977.
The name ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano” which means “a sound mind in a sound body”, which reflects their ideology of creating strong products.
ASICS prides itself on its massive research facilities that allow for high-quality testing of its products, including their shoes and clothes. Their shoes feature great shock absorption, Wet Grip Rubber outsoles, and designs that focus on comfort and balance.
ASICS running shoes are available at varying prices and can range from $150 to $220 but you can also find budget options for about $100.
Don’t miss: 3 Japanese Running Shoe Brands: Our Favorites
5. White Mountaineering
White Mountaineering official website
White Mountaineering was founded by Yosuke Aizawa in 2006. The brand is known for its high-quality and functional clothing that combines traditional Japanese craftsmanship with modern design.
White Mountaineering offers a range of streetwear clothing and accessories with a part of them being perfect for outdoor activities such as hiking, camping, and mountaineering.
The brand’s clothing is designed with functionality in mind. For example, many of their jackets are made with waterproof and breathable fabrics, making them perfect for outdoor activities in all weather conditions.
Additionally, the brand’s clothing often features multiple pockets and compartments, allowing you to easily carry all of the necessary gear.
White Mountaineering’s clothing is also known for its unique and eye-catching designs. The brand often incorporates bold patterns and prints into its clothing, making them stand out. Also, they frequently collaborate with other companies and designers to create limited-edition collections.
This company is a great choice for anyone looking for high-quality and stylish outdoor clothing. Its commitment to functionality and design makes its clothing perfect for outdoor enthusiasts who want to look good while enjoying nature.
Mizuno official website
Mizuno has been around for over a century. The company was established in 1907 and started by producing baseball products, such as clothing and catching mitts. Later, they quickly expanded their product line to include gear for all kinds of sports, including running.
Mizuno’s commitment to innovation and technology has made them a favorite among athletes of all levels, from beginners to professionals. They offer a wide range of products, including shoes, apparel, and accessories, all designed to help you perform at your best.
Whether you’re hitting the pavement for a morning run or spiking the ball on the court, Mizuno has got you covered. Plus, their sleek and stylish designs make them a great choice for anyone looking to up their sportswear game.
This is a brand that truly cares about helping athletes reach their full potential, and that’s why they are so beloved by so many.
7. Onitsuka Tiger
Onitsuka Tiger official website
Onitsuka Tiger is a wonderful brand that has a rich history in the world of fashion and athletics. They are known for their stylish and comfortable sneakers, which have become a favorite among sneakerheads and fashion enthusiasts alike.
Onitsuka Tiger’s commitment to quality and craftsmanship is evident in every pair of shoes they create, and their attention to detail is truly impressive.
Whether you’re looking for a classic pair of sneakers to wear every day or something a bit more unique to make a statement, Onitsuka Tiger has a product for you. Their designs are always fresh and exciting, and they have a wide range of styles to choose from.
Plus, their shoes are incredibly comfortable, so you can wear them all day without any discomfort. Onitsuka Tiger is a brand that is truly dedicated to creating high-quality, stylish footwear that people love to wear.