10 Best European Outdoor Brands: Our Favorites

10 Best European Outdoor Brands: Our FavoritesPin

Are you bored with buying your outfits from the same outdoor brand? Do you want to try other brands, but there are just too many to choose from?

We’ve got you covered! In today’s article, we’ll focus on European companies that make great outdoor clothing and gear.

We have researched and selected them by focusing on their history, iconic products, materials, and sustainability.

After the research, we ended up with 10 brands from Europe that we think are some of the best in the outdoor market today.

Here they are!


1. Helly Hansen: Best for Wet Environments

Helly Hansen official websitePin
Helly Hansen official website

This Norway-based brand has been in business since 1877. They were the first to introduce waterproof fabrics to the world, sailors used to wear their garments back in the day.

With 140 years of experience, Helly Hansen stayed up to date and became one of the leading brands in tech-wear and outdoor wear.

Chosen by thousands of professional athletes and Olympians and used in many ski resorts worldwide, Helly Hansen is a brand to count on. However, most clothing items can be a bit pricey.

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Don’t miss:
Is Helly Hansen Good for Cold Weather? (What We Think)
10 Outdoor Brands like Helly Hansen that We Love
9 Norwegian Clothing and Jacket Brands that You Should Try

2. Jack Wolfskin: Best for Hiking

Jack Wolfskin official websitePin
Jack Wolfskin official website

Founded in Germany, Jack Wolfskin is an outdoor brand that focuses on producing high-quality products while saving the planet.

Jack Wolfskin mainly uses recycled polyester and pure cotton in their products to keep their products PVC-free. To add, they promote the humane treatment of animals from which they source some materials. (source)

Their primary focus is on hiking and everyday activities garments, providing the highest standards of quality and comfort in every piece of clothing. Making them perfect for any sort of adventure you’re planning, especially since they fall into a reasonably affordable price range.

Read also: 8 German Clothing and Jacket Brands for Outdoor Activities

3. Berghaus: Best for Climbing

Berghaus official websitePin
Berghaus official website

Two British climbers, Peter Lockey and Gordon Davison founded Berghaus back in 1966. Yet, unfortunately, they couldn’t find suitable garments and equipment for their adventures.

So, they decided to make their own outdoor garments. With their climbing experience, they managed to create products that any climber or mountaineer can appreciate. They now offer a variety of insulated jackets, waterproof jackets, and their unique 3-in-1 jacket collection.

Plus, they’re available at pretty reasonable prices to fit every budget.

Read next: 9 British Outdoor Clothing and Jackets Brands for Your Adventures

4. Haglöfs: Best for Cold Weather

Haglofs official website leisure mens shoesPin
Haglöfs official website – Leisure men’s shoes

Founded in 1914 in Sweden by Wiktor Haglöf, Haglöfs is a brand with a big legacy in providing garments suitable for sub-zero weather.

One of their latest was the V series Raw Anorak. It’s made from recycled nylon fabric and is water- and windproof.

Their prices are moderate and budget-friendly considering that they offer a wide range of outdoor jackets, such as Shell jackets, Lightweight jackets, Skiing and snowboarding jackets, GORE-TEX jackets, etc.

You might also like: 7 Swedish Clothing and Jacket Brands for Your Outdoor Adventures

5. Norrøna: Best Quality

Norrona official websitePin
Norrøna official website

Jørgen Jørgensen loved the outdoors in Norway. Yet, he couldn’t find many suitable clothes and equipment for the harsh lands.

So, he founded Norrøna in 1929 with the aim of fulfilling all the needs for outdoor garments suitable for any sort of activity. Manufacturers make it their mission to pick only the best materials and create the most aesthetically pleasing designs.

It’s definitely one of the unique brands out there. However, that comes with a price. Norrøna isn’t an affordable brand, but the high-quality and classic lines seem to justify the high costs.

Don’t miss: 6 Norwegian Shoes and Boots Brands: Our Favorites

6. Fjällräven: Best Style / Best Bags

fjallraven kanken backpackPin
Fjällräven Kånken backpack

Fjällräven is a Swedish company known for its famous ‎Kånken line of backpacks. Even though they started with just bags, they’ve continued to expand their collection to a wide range of outdoor garments.

What makes Fjällräven stand out is its style. Some people believe it’s sci-fi inspired, while others fall in love with the unique colors they pick.

Considering that it’s a premium quality brand, Fjällräven isn’t in the affordable price range. (learn more: Why Is Fjällräven So Expensive? Is It Worth It?)

Fjällräven Eco Shell - How It Works

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Read also: 7 Swedish Shoes and Boots Brands for Cold, Rainy Weather

7. Salomon: Best Outdoor Shoes

woman wearing salomon boots hiking on a mountain trailPin
Woman wearing Salomon hiking boots

Founded in 1947 in Annecy, this French company is known for its Alpine ski gear. They’re also known for their top-of-the-line, market-leading footwear.

Salomon‘s shoes are meant to withstand even the most demanding trails, mud, and small rocks. So, you get the ultimate in comfort, durability, and style.

Not only that, but Salomon provides an outdoor clothing collection for a wide range of outdoor activities, including skiing, snowboarding, and normal, everyday activities. Yet, the good news is that they’re all available at reasonable prices.

Read next:
8 Shoes Brands like Salomon for Your Outdoor Adventures
8 French Shoes and Boots Brands for Outdoor and Casual Wear

8. Mammut: Best Jackets

Mammut official website jacketsPin
Mammut official website – Jackets

With over a century to its name, Mammut was first introduced in Switzerland in the late 19th century, in 1862. It’s a brand renowned for its durable, water-resistant, and insulated outdoor wear and gear.

With a style that stands out and durability like no other, Mammut produces some of the best jackets out there. They also provide a collection of footwear and equipment that can withstand all your outdoor adventures.

Another great thing about Mammut is its affordable price range for many products.

Don’t miss: 5 Swiss Jacket and Outdoor Clothing Brands that You’ll Love

9. Lotto Sport Italia: Best for Running

Lotto Sport Italia official websitePin
Lotto Sport Italia official website

Lotto is one of the biggest brands in the global sportswear and sports gear market. It was founded in 1973 in Italy by the Caberlotto family.

That makes Lotto’s clothes perfect for runners and everyday activities. Plus, their shirts are lightweight, soft, and moisture-wicking.

Additionally, they offer a variety of casual shoes and also footwear dedicated to different sports such as tennis, football, and running. Having a diverse line provides users with reasonable prices that easily fit into any budget.

Read also: 8 Italian Clothing and Jacket Brands for Outdoor Winter Adventures

10. Rab: Best for Camping and Everyday Activities

Rab official websitePin
Rab official website

The RAB clothing line started in the attic of a small house in 1981, in Sheffield, England. Rab Carrington created a sleeping bag that started everything, leading up to today’s famous RAB brand.

RAB’s passion for the outdoors and understanding of the marketing needs led him to expand the business to produce various outdoor garments suitable for many activities.

Recently, they provided an option to rent their gear. This way, you can enjoy the outstanding quality of their products instead of going for cheaper and less durable options.

Read next: 9 British Shoes and Boots Brands: Our Favorites


Your adventures can be much more fun when you use the appropriate gear. These European outdoor brands are all suitable for many types of outdoor activities. Whichever one you go with, you just can’t go wrong.

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