9 Bags & Backpack Brands like Herschel: Our Top Alternatives

Bags and Backpack Brands like HerschelPin

If you’re a fan of Herschel bags and backpacks, but looking for some more brand options with similar products, this article is for you!

We’ve researched and rounded up 9 bags and backpack brands that offer similar durability, style, and comparable prices as Herschel.

Herschel Supply Company has been a popular Canadian brand since its founding in 2009 by brothers Jamie and Lyndon Cormack. Their goal was to create backpacks that were both fashionable and practical.

Herschel bags are known for their hipster-style designs and are perfect for any occasion, from school to travel to the beach.

But if you’re looking for something new, the companies below are just as great as Herschel. And we’re sure from this collection you’ll get some new ideas to complete your outfits.

So, let’s get started!


1. Sandqvist

Sandqvist official websitePin
Sandqvist official website

Sandqvist backpacks are all about practicality, style, and sustainability. The Swedish brand was founded in 2004 by three childhood friends who wanted to create high-quality outdoor products that were also eco-friendly and stylish.

Their Roald backpack from the Ground series is a great example of their philosophy. Made with organic cotton and recycled polyester, and finished with leather details, this backpack is both practical and well-built.

It has a roomy internal compartment that can hold a laptop up to 15 inches in size and two spacious external pockets with zipper closures.

With their urban and interesting style, Sandqvist backpacks are perfect for anyone looking for a travel companion that’s both practical and stylish. So whether you’re headed to the office or off on an adventure, Sandqvist is a great alternative to Herschel.

Read also: 7 Bags and Backpack Brands like Sandqvist: Top Alternatives

2. Fjällräven

fjallraven kanken backpackPin
Woman wearing a Fjällräven Kånken backpack

Fjällräven is a Swedish brand that was founded in 1960 in a small town called Örnsköldsvik. Their mission is to promote outdoor life by creating simple and practical clothing and equipment that are respectful of the environment.

Fjällräven offers a wide range of lifestyle products, including pants, jackets, backpacks, and other accessories. Their backpacks are particularly impressive, as they are very durable and suitable for all situations.

The Kånken backpack is their most popular model, made of a strong fabric called Vinylon F. This backpack first appeared on the Swedish market in 1978, designed to help prevent spinal pathologies in schoolchildren.

The Kånken has a rectangular shape with a zip that allows you to fully open the pack, and it also comes with a spacious front pocket. The adjustable shoulder straps and comfortable handle make it easy to carry, without the issue of the inside objects getting wet.

Fjällräven has a minimalist style that we like very much and offers a wide range of colors. For example, the Kånken backpack is both modern and a little retro, with over 40 different colors to choose from. It can protect your books, PCs, and tablets from the rain with perfect style.

Meet the Kånken family | Kånken | Fjällräven

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Must read:
Why Is Fjällräven So Expensive and Popular? Are Their Jackets and Backpacks Worth It?
Is Fjällräven Really Sustainable?

3. Rains

Rains official website backpacksPin
Rains official website

Rains is a Danish brand that was founded in 2012, specializing in waterproof clothing, backpacks, and accessories. Their products are both stylish and functional, designed for those difficult days of bad weather.

Rains backpacks have minimalist and elegant lines that create a unique style without compromising functionality. They are practical and fashionable, suitable for different types of customers who like looking always stylish and need protection from the rain.

One of their most popular products is the Trail Mountaineer Bag, suitable for outdoor activities and city use, and created for both men and women. It is available in different colors and has a large main compartment, a padded pocket for a laptop, and several pockets. The cords placed on the outside allow you to carry objects, adding to its practicality.

The design of the Trail Mountaineer backpack is original and very classy, halfway between an urban and more sporty style. It’s the ideal product for going to work and for trekking on the weekend with your friends.

Don’t miss: 8 Scandinavian Backpack Brands that We Love (with Product Suggestions)

4. Côte&Ciel

Cote et Ciel official websitePin
Côte&Ciel official website

Côte&Ciel is a French company with a name that means “Coast and Sky” from which it takes inspiration. Founded in Paris in 2008, their mission is to create innovative designs that satisfy the needs of forward-thinking creatives around the world. They offer a range of futuristic-looking products that are perfect for travel and self-expression.

What’s interesting about Côte&Ciel is that they value the expression of collaborative ideas and shared values. That’s why they’ve partnered with some of the world’s most famous brands and designers.

On their website, you’ll find a variety of bags, backpacks, and accessories that are both functional and stylish. Their backpacks start at around $200 and go up from there, but you can trust that you’re investing in a high-quality product that’s built to last.

Whether you’re a creative professional or just someone who appreciates innovative design, this brand from France has something for everyone.

côte&ciel I horizons series I Adam Katz

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Read next: 11 French Backpack Brands for Traveling and Outdoor Adventures

5. Topo Designs

Topo Designs official websitePin
Topo Designs official website

Topo Designs is a brand that was founded by Jedd Rose and Mark Hansen, who grew up in the West and were passionate about spending time outside and the gear needed to do so.

They wanted to create a collection of products that had classic styling, functionality, durability, and a clear connection with the brand behind the product.

In 2008, Jedd bought a sewing machine and began designing and sewing packs in his Fort Collins basement, while Mark set out around Denver searching for partners to build those designs.

They found local Colorado partners that were just getting started like them and were willing to build companies together. They worked together to create Topo Designs’ initial products.

Topo Designs’ mission is to produce durable, versatile, and beautiful products that can be used around town, hiking on the trail, or while traveling.

They know how frustrating it can be to be let down by your own gear, so they’re focused to make things that last. So, the final products are simple, classic, and well-designed, inspired by who they are and the place where they’re from.

The company’s prices are in line with other similar brands and you can also find many affordable backpack options.

Topo Designs Mountain Pack

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You’ll also like: 11 Best Hiking Backpack Brands You Should Try

6. JanSport

JanSport official websitePin
JanSport official website

An American iconic brand, JanSport has an interesting story that started with three friends: Murray Pletz, Janis Lewis, and Skip Yowell. Janis was Murray’s girlfriend, and Yowell was his cousin.

They founded JanSport in Seattle in 1967 after Murray Pletz was awarded by the Alcoa Company for his innovative backpack frame design with aluminum components.

Murray promised to name the company after Janis if the backpack succeeded, which it did.

The trio made JanSport backpacks popular among mountain climbers by promoting annual events, such as the one done in 1972 at Mount Rainier. Yowell’s love for the outdoors made it possible for them to invite their friends to climb the mountain together.

The annual mountain climbs became popular and JanSport still holds the record for these consecutive group climbing events.

In 1986, JanSport became part of the VF Corporation, and since then, it has outgrown its initial target market of backpackers and mountaineers.

Today, JanSport backpacks are widely popular among school and college students for carrying their books, laptops, and all the objects they may need. With their durable and spacious backpacks, JanSport has become a household name in the world of backpacks.

7. Tretorn

Tretorn official websitePin
Tretorn official website

Tretorn is another Swedish brand that has been around since 1891. They specialize in creating products that can withstand the tough Scandinavian weather. They’re known for their practical and well-designed products, including boots, sneakers, raincoats, and backpacks.

If you’re in the market for a new backpack, we highly recommend checking out Tretorn’s Wings daypack. It’s made of water-resistant polyester and has a padded shoulder strap for added comfort.

The bag has a pocket for your laptop and a small pocket for your keys or wallet. On the outside, there are two pockets on both sides with drainage holes so they can dry quickly.

The bag is practical yet stylish and can carry up to 16 liters, making it perfect for casual use or for travel.

In general, Tretorn backpacks are a great choice for anyone who wants a durable, long-lasting backpack that’s also stylish. The brand’s prices are accessible for many products which often go on sale too.

Don’t miss: 7 Swedish Backpack Brands that You Have To See

8. MeroMero

MeroMero official websitePin
MeroMero official website

MeroMero creates high-quality technical bags, backpacks, and accessories with an urban edge. Launched in 2016, their products are inspired by the founders’ own daily lives and designed to accompany you in all your activities.

MeroMero’s backpacks are eco-designed in Annecy, France, and ethically made in Vietnam and Europe. Their products are built to last for years and adapt to wherever life takes you.

MeroMero’s mission is to design smart, stylish, and sustainable products for adventurers of all ages and for new parents so they can stay active in their lives.

They break with convention and bring together the markets of outdoor sports, cycling, fashion, and even childcare. Sustainability and functionality are the main focus of MeroMero. They use eco-design, certified and sustainable materials, responsible manufacturing, lower-impact logistics, and partners who share their core values.

What’s even better is that MeroMero’s prices are accessible, and you can get most of their products for less than $100. So, definitely check out their website and see what catches your eye!

Read also: 8 European Backpack Brands for Traveling, Hiking, and Outdoor Activities

9. Timbuk2

Timbuk2 official websitePin
Timbuk2 official website

In 1989, a bike messenger named Rob Honeycutt founded Timbuk2 in San Francisco. He was inspired by the practicality and convenience of messenger bags and wanted to make them accessible to everyone. This led to the creation of the Classic Messenger Bag, which was developed in the Mission District neighborhood.

However, Timbuk2 is more than just a bag company. It represents a community of urban nomads who navigate the challenges of the city with ease.

Timbuk2 continues to produce high-quality bags while also being mindful of the environment. They have a strong commitment to sustainability and have not sent any of their bags to landfills since 2014. Additionally, they repair and repurpose thousands of bags.

Timbuk2 products are built to last and come with a lifetime warranty. They use sustainable materials and extensively test their products for durability. When a bag is beyond repair or donation, they partner with The Renewal Workshop to give it a new life.

Timbuk2 hires designers with backgrounds in fashion, industrial, and outdoor design to create unique and functional bags that express individuality. Their bags are perfect for everyday use and are designed to last a lifetime.

Read next:
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